This is the third blog post in the series about how to create a blog with a loads of traffic. In this post I will dive in to the issue of keywords. I believe that it is of the most importance to think about which your top keywords are, the words that define your blog or business. I think your list should consist of about five to ten keywords.
So how do I know what keywords are the most important? I try to think like this, the person that I want visiting my website, what would she search for? What do I myself search for? What am I writing about? Those would be the keywords that is the most important for me and my web sites. It is also helpful to sign up for Google Webmaster Tools as they provide a list of the top ten keywords that Google think your blog has. Will that list match the keywords you have chosen? If not you can definitely do something to change that!
When you have your list of words you should incorporate your top keywords in the title of your blog posts, in the content of your blog posts and in the tags of your posts. Also try to name the pictures you post and any other static pictures on your blog with your top keywords as well as with the 'alt'-description for the pictures. If you want to check if you have named a picture, just hoover the mouse over it and if a text appears then it is named. For those of you that are in the process of building your blog from scratch you should consider to put your most important keyword in both the title of your blog and the URL-address like I have 'kawaii' in my address www.hawaiikawaii.net. Never choose a totally different blog title than your web address. Use the keywords as much and often as you can, but do not spam. Google hates spammers and likes quality content so pick out good topics that fit your keywords.
Another issue is the fact that many blogs call themselves for example a 'kawaii blog' or a 'food blog' but does not post blog content to reflect that. I believe that if you want to be successful in your genre you have to restrain yourself from blogging about stuff that is outside of your field, to some extent at least. There is nothing wrong with blogging a little bit about everything but if you want your readers and Google to understand your 'point of view' you have to be very clear. This is where your keywords can help you. When I have a hard time to decide if I should feature something in the blog I go back to what I have decided that Hawaii Kawaii should be about and if it doesn't fit my vision and my top keywords I simply do not blog about it.
That was it for this time, if you have any questions about the subject of keywords or any other blog trix stuff make a comment and I will try to answer to the best of my ability. You can also check out the other blog posts in my series about kawaii blog tips and tricks!